Our Team

The Practitioners Behind the Strategy

Local SEO isn’t a theoretical exercise. You either rank in the top three, or you lose the lead. We built this team to cut through the noise of generic marketing advice. We test tactics on live campaigns. We track proximity signals. We measure review velocity.

Our contributors are active local search practitioners. We manage Google Business Profiles for brick-and-mortar clients daily. We fight false suspensions. We clean up toxic duplicate listings. We know what actually moves a business into the Map Pack.

We reject automated citation builders that hold your data hostage. We build manual, permanent local authority.

Meet the Experts

Dioniemel Borres

Local SEO Strategist | LinkedIn

Dioniemel Borres spent years dissecting the local search algorithm from the inside out. He ignores the hype. He focuses strictly on data, NAP consistency, and proximity optimization. His approach relies on building citation consistency across 50+ directories and optimizing GBP Q&A sections to capture featured snippets.

He has moved local businesses from the invisible pages of Google Maps straight into the local 3-pack within 90 days. He knows exactly how frustrating a sudden ranking drop feels. He fixes it. He documents the exact steps. He shares those frameworks here.

Elena Rostova

Citation & Data Aggregator Specialist

Elena hunts down duplicate listings and broken NAP data. She cleans up the messy, neglected directories that drag down local authority. Her work ensures Google trusts your business location implicitly. She tests aggregator networks constantly to see which ones actually push data to the map pack.

She knows exactly why your address update isn’t publishing. She bypasses the standard support loops and forces the correct data through the ecosystem.

Tariq Al-Fayed

Review Velocity & Conversion Researcher

Getting traffic is only half the battle. Tariq analyzes how customers interact with GBP listings once they find them. He tracks review sentiment, photo engagement, and click-to-call ratios. He knows exactly how many reviews an HVAC contractor in Phoenix needs to outrank the incumbent.

He doesn’t care about vanity metrics. He cares about turning map views into booked appointments.

Our Editorial Standards

We refuse to publish untested theory.

Every tactic we share comes from active local SEO campaigns. If Google updates its spam policies, we test the impact on live client profiles before we write a single word. We rely on hard rank tracking data from tools like BrightLocal and Whitespark.

We test it. We track it. We publish it.

If a strategy stops working, we update the guide immediately. We highlight the friction. We tell you exactly when a tactic is a waste of your budget. We call out the exact mistakes we see business owners make, like keyword stuffing their business name and triggering an automatic suspension.

Connect With the Team

We want to hear about your local search friction.

If your GBP was suspended after a legitimate address change, tell us. If you can’t break past position four despite perfect citations, reach out. We deal with these exact scenarios every week.

Email us directly at [email protected]. Dioniemel or Elena will read your message. We respond to specific local SEO questions within 48 hours. We do not accept guest posts from generic marketing agencies.